Most visitors who come to the Marketplace homepage will go through the Trending and Best Selling tabs. Where your product appears on those tabs is directly related to the number of times a product was purchased. The better your product is performing on the Marketplace, the higher its position it will be and the more visibility it will receive from buyers.
For all sellers, as soon as a visitor buys or downloads one of your digital products on the ArtStation Marketplace, they automatically start following you, regardless of whether the product was free or paid. Your followers and previous buyers are also notified both on-site and via email whenever you upload a new product.
With that in mind, here are a few tips on how you can drive more traffic to your store and increase sales:
1. Add a free products.
Freebies are the most popular products on Marketplace. It’s a great way to offer a sample of what you offer and gain followers that you can promote other products to.
2. Share on social media.
The more people that know about your products, the better. The easiest way to bring people to your store is to tell your existing followers or friends.
3. Use your ArtStation Blog to promote a product.
Blog posts enable artists to share their news, WIPS, updates and more. A great way to let users know about a new product is to share some thoughts or behind-the-scenes work on your product to get your followers interested in the new product before you even release it.
4. Be mindful of presentation.
Make sure all the images and previews you attach to your products look attractive and contain useful information. For example, if you’re offering a brush set, give examples of what these brushes look like. If it’s a tutorial, you may want to include an outline of your topics or some screenshots.
Buyers who stumble upon your product are most likely to base their decision on the images and product description. Presentation is key for drawing in potential customers.
5. Practice on coming up with perfect description for your products.
Product descriptions should make a potential buyer feel confident in what they are getting. A description that doesn't have enough information might leave potential buyers unsure about purchasing your product. On the other hand, a description that is too complicated and low might cause buyers to lose interest.
Including video clips or trailers where you can is a great way to inform users in an engaging way.
6. Publish new products regularly.
When a user adds one of your products to their cart, they are automatically offered to check out up to 10 other products you’ve published. You’d be surprised how many visitors choose to add additional products to their cart directly from the “Suggested Products”!
7. Participate in the ArtStation Marketplace global sales
ArtStation Marketplace global sales are organized and promoted by ArtStation. When you participate in global sale events, you benefit from all the additional traffic from the promotion and gain more visibility by showing up on the default Sales tab.