If you are selling a digital product, you must provide an "End User License Agreement". Thankfully, ArtStation makes this easy for you.

What is an EULA and why do I need it?

An EULA (End User License Agreement) is a legal agreement that happens between the seller and the buyer of content. As a seller, it gives you protection against misuse of your product, and it provides an opportunity to sell different licenses of the same product.

You always need an EULA because it tells buyers exactly what they are buying.

Key point: Buyers are not buying your product. Buyers are buying a LICENSE to your product.

EULAs are there to protect you legally from things such as piracy. Without an EULA, buyers can literally do anything. They can redistribute your product. They can even resell it!

The business opportunity

EULAs provide an interesting business opportunity because you can now offer differently priced options of the same product depending on the use of the product. For example, ArtStation provides a Standard License Agreement (mostly personal and some commercial use) and an Extended License Agreement (unlimited commercial use). Each can be priced differently. Freelancers can buy the cheaper Standard License to work on some small projects and Studios can buy the Extended License for full commercial usage.

ArtStation EULA's - how they work

When you create a product on ArtStation, you must always select an EULA. You can either select from the 2 stock EULA's provided by ArtStation, or use your own.

Important: Once you select a EULA and start selling your product, you cannot change the EULA (more about that below)

There are 3 options:

  • Standard EULA - Use for Tutorials, Installable Tools, Stock Assets
  • Extended EULA - Use for Stock Assets only
  • Custom EULA - Bring your own EULA

ArtStation EULA's

The ArtStation EULA which covers both Standard and Extended licenses is available here.

Generally this is what they cover:

Standard EULA

The Standard EULA should be used for Tutorials, Installable Tools and Stock Assets.

If the product is a Tutorial:

  • ONE licence to create ONE copy of the Product for use by you only (or, if you are a corporate entity, for use by a single authorized employee)

If the product is an Installable Tool:

  • A single licence allows you to install the Product on a single computer at a time for use by a single authorized user. If you are a corporate entity and the authorized employee completing the transaction on your behalf purchases multiple licences, you may choose to store the Product on a single server or shared hard drive for use by a single authorized employee at a time for each licence purchased.

If the product is a Stock Asset:

  • for personal use on an unlimited number of personal projects that are not used or distributed in any commercial manner; and
  • respect to one commercial Work, with up to a maximum of, as applicable, 2,000 sales of the Work or 20,000 monthly views of the Work.

Extended EULA

Applies to Stock Assets only:

  • for personal use on an unlimited number of personal projects that are not used or distributed in any commercial manner; and
  • with respect to any number of commercial Works, with no limit on sales or views.

Custom EULA

When selecting a Custom EULA, you can provide your own terms. This is useful for those of you who already have gone to the trouble of creating your own EULA, or have custom terms that you may want to insert.

Changing an EULA after a product is for sale

Generally you cannot change an EULA after a product has been released for sale. This is to protect buyers. E.g. if a buyer purchases a license for your product, and you change that license afterwards, it may impact their purchase.

If you have a genuine need to change a EULA after a product is on sale (e.g. typos), please contact support and we will work with you to ensure that we do it in a way that protects your existing customers.

Don't add custom legal terms in the product description when using an ArtStation EULA

If you are using an ArtStation EULA, you should not add custom terms to your product description, as your terms might be incompatible with the ArtStation EULA. E.g. you might write in your product description "For non-commercial use only" but have selected the Standard Use license, which clearly allows for some commercial use.

ArtStation allows you to select a Custom EULA type and add whatever terms that you wish within that Custom EULA. This is the appropriate way of doing it.

If you add custom terms to your product description but use an ArtStation EULA, the ArtStation EULA's terms takes precedent over yours. To avoid this, you should insert a Custom EULA to the product instead.

For example, if you include in your product description "Non-Commercial use only" but opt to use the ArtStation Standard License (which does allow for some commercial usage), the ArtStation EULA terms take precedence and the customer is allowed to use their purchase for commercial use within the limitations of that license.